Amazon
The four guiding principles of Amazon are: obsessing on the customer rather than the competition, being passionate about invention, being dedicated to operational excellence, and having a long-term perspective. Amazon aspires to be the planet's most customer-focused business, best employer, and safest workplace. Some of the innovations made by Amazon include 1-Click shopping, personalised recommendations, customer reviews, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge.
