Rakuten

Rakuten is a Japanese-based, international e-commerce and online marketplace company. As part of its business strategy, Rakuten, formerly known as Rakuten Marketing, offers an advertising platform. Rakuten Advertising provides a variety of advertising solutions and services to help businesses market their products or services to a big audience. Companies must first register as advertisers if they want to run adverts on Rakuten's platform. This comprises offering useful information about their business operations, products, and marketing goals. Once an advertiser has registered, advertising campaigns can be established on the Rakuten Advertising platform. They can outline their desired advertising format, campaign goals, demographics of the intended audience, and financial limitations. Affiliate marketing, influencer marketing, display advertising, and native advertising are just a few of the ad formats that Rakuten Advertising provides. The format can be chosen by the advertiser based on their marketing goals and available budget. A substantial publisher network, including influencers on social media, mobile apps, and websites, is provided by Rakuten Advertising. To place advertisements on these publications' platforms, Rakuten works with them. Advertisers can select a narrow network distribution or a specific outlet.